Meta is currently testing the integration of custom AI-generated content into Instagram and Facebook feeds, a move that has raised significant concerns among users and commentators. The initiative aims to introduce more recommended content from accounts that users do not follow, with the added twist that this content will be entirely generated by Meta's AI. This development has sparked a strong reaction, particularly from those who are wary of the implications of AI in social media. The AI-generated images are designed to be tailored to individual interests and may even feature users themselves, creating scenarios where an AI version of a person's face could appear in their feed. This concept has been met with skepticism, as many question the necessity and appropriateness of such content in personal social media spaces. The announcement was made during Meta's annual AR/VR event, where the company also unveiled various enhancements to its AI assistant, Meta AI, including new voice features and improved video dubbing capabilities. As AI technology continues to advance, the distinction between real and AI-generated content is becoming increasingly blurred. While some users have found value in AI tools, the prospect of having feeds cluttered with AI-generated images—especially those that may not resonate with users—raises concerns about the overall user experience. Earlier attempts by Meta to label AI-generated content were met with mixed results, as the labeling system was not foolproof and sometimes misidentified edited images as AI-generated. Privacy issues also loom large, as users currently cannot opt out of having their publicly shared posts used to train AI models. Mark Zuckerberg has suggested that incorporating AI content into social feeds is a natural progression for social media platforms, but many users are skeptical about the value of such content. The sentiment is that the addition of AI-generated posts could further degrade the user experience, which has already been compromised by an influx of ads and irrelevant recommendations. Overall, the introduction of AI-generated content into social media feeds is seen as a potential misstep that could alienate users further, detracting from the original purpose of these platforms as spaces for genuine connection and interaction. The ongoing evolution of social media, particularly with the integration of AI, continues to provoke debate about the future of online engagement and the balance between innovation and user satisfaction.